Know your users from day one,
The personal context layer for every app.
Your app calls rollup.profile() and gets
2 showsThe Chainsmokers, Zedd
Tastemaker
About you
Step 1 of 6
GenderWomanManNon-binary
Age range18–2425–3435–4445+
LocationSelect a city
Next
interests, budget, notifications…
Allow “Tastemaker” to access your photos?
Tastemaker uses Rollup to personalize from your photo history. Photos stay on your iPhone.
Limit Access…
Allow Full Access
Don’t Allow
What apps do with it
All on the phone. Works in airplane mode. Really.
Last visitSep 02browsed running shoes
twelve days the app never saw
Next visitSep 14the green tote is a regular now. Less running, more walking around town.
Every visit opens on what they’re into right now. Sep 14: a keychain for the tote, not more running shoes.
Questions
Structured longitudinal context derived from a user’s camera roll: recurring activities, interests, routines, places, and changes over time.